Massy Stores (SLU) Case Study

After a successful acquisition in 2014, CFL became part of Massy Stores family and underwent an internal transformation then an external until its new face was revealed to the public in the summer of 2016. The largest supermarket chain in Saint Lucia with sister companies both on island and in the sub-region, has been a client for many years through numerous campaigns. AS part of the rebranding exercise, we were tasked with providing campaign concepts, artworks for collateral, photography and videography plus supporting the marketing and communications department with the 3-month rebranding exercise. This project entailed interacting with each department to capture the synergies and ensure the company’s very strict brand guidelines were followed at all times.